Photographed by Matt Lambros/Black Box Studios
“bebe’s unique styling and details are attracting new customers and opening doors to new opportunities,” says Steve Wright, Altair president. “We’re excited about the additional distribution channels the bebe brand brings to us.”
Merchandising materials include a single-place display, five- or ten-place display, mirror, countercards and posters. Each sunglass comes with a black patent leather case with pink lining, featuring bebe’s signature “i ♥ bebe” printed on the inside and a cleaning cloth featuring bebe’s tossed heart pattern.
$$ to $$$. For additional information, contact Altair Eyewear, (800) 505-5557; website: www.altaireyewear.com
bebe is an American clothing retailer founded in 1976 by Manny Mashouf. The name bebe was inspired by the phrase “to be or not to be” from Hamlet. Mashouf’s goal with the bebe brand was to offer stylish women distinctive and inspirational apparel and accessories bearing an unmistakable hint of sensuality. The products are marketed under the bebe, BEBE SPORT, bbsp, 2b bebe and PH8 brand names.