Altair Eyewear releases Altair UltraClip, an eyewear-to-sunwear solution featuring smooth profiles, secure fit and innovative, nearly invisible technology. UltraClip’s design utilizes powerful micro-magnets, less than 2.5mm in length, embedded at the top and bottom of the clip’s eye rim, creating a secure, gapless fit. The sun clip, which is polarized, snaps onto magnet-friendly metal on the ophthalmic frame and is secured by a hidden bridge wire. The new collection features seven sleek styles, including men’s, women’s and unisex options.

PHILOSOPHY: “Our patented Altair UltraClip technology gives your patient the freedom to choose an optical frame without the added weight of bulky magnets and attachments,” says Steve Wright, Altair president.

MARKETING: Merchandising materials include a tri-fold countercard and patient reminder cards. Each frame comes with a clamshell case and magnetic pouch.

$$$ (frame and clip). For additional information, contact Altair Eyewear, (800) 505-5557; web site:

TIP: Altair UltraClip provides a comfortable alternative to bulky magnets, hooks or attachments on the frame and sun clip.