Altair relaunches its Altair collection under the name Altair Evolution. Targeted to men and women 25 to 35 years old looking to revitalize and evolve their personal style, Evolution is inspired by the relaxed attitude of California living. A perfect blend of retro shapes—bold squares and deep rectangles—with custom rivets, keyhole bridges, vintage horn and tortoise colorations and rich materials, the eyewear pays tribute to the past as Altair moves toward the future. Included are three men’s, four women’s and two unisex styles.
PHILOSOPHY: “Altair continues to evolve, identifying new trends in the marketplace with a California
cool edge at an appealing price point,” says Jillian Marro, Altair brand director.
MARKETING: Merchandising materials include a one-place display and mirror.
PRICE POINT: $$
CONTACT: For additional information, contact Altair Eyewear, (800) 505-5557;
Evolution embodies all the aspirations of the future for an audience who appreciates the sunrise after the long night, acoustic sets and the value of creative independence. This collection is meant to inspire individuals who seek to break boundaries and see the possibilities beyond the horizon,” Altair says.