Altair introduces bebe Black, a capsule collection consisting of four optical frames featured here and three sunglasses previewed in March 20/20. bebe Black brings a new dynamic to the coveted line with a greater emphasis on stones and studs. Shapes are trendy, yet wearable with a touch of glamour, dreamer or rocker, keeping true to the bebe brand DNA. All styles are offered in one size and are available in black only.
PHILOSOPHY: “Elevating the tone for all bebe eyewear categories, the bebe Black collection raises the bar and sets a distinct attitude that embodies a sexy, sophisticated look,” says Jillian Marro, brand manager. “Stones, studs and jewelry-like details are reminiscent of other high-end brands but are done in true bebe fashion.”
MARKETING: Elegant black and Lucite merchandising materials are available, including a one-place frame highlighter, five-, six- and 10-place countertop displays, 36-place floor display, posters, countercards, mirrors and window clings. Frames come with a shiny black patent leather case.
PRICE POINT: $$$
CONTACT: For additional information, contact Altair, (800) 505-5557;
bebe stores is a global specialty retailer that designs and produces a distinctive line of contemporary women’s apparel and accessories under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. Bebe currently operates 230 stores in the U.S., U.S. Virgin Islands, Puerto Rico and Canada.