PHILOSOPHY: “Try Change is based on the idea of constant evolution through the use of new materials and creative research,” says Pierluigi Marinelli, Allison USA executive vice president. “It’s a brand that combines a fashion spirit with technological innovation, resulting in an endless flow of new opportunities for the ECP.”
MARKETING: Merchandising materials include a display kit, wishbone display and logo blocks. Each frame comes with a cleaning cloth and case that can hold up to five wishbones.
PRICE POINT: (Frame) $$; (individual wishbone) $. For additional information, contact Allison USA, (877) 255- 5757; web site: www.allison.it
TIP: The new Try Change collection is characterized by adjustable temples featuring a sequence of notches that can be cut for a customized fit on any face.