Photographed by Annie Gallagher/Black box studio
PHILOSOPHY: “The entrance of Moschino into the Allison portfolio helps us to reach a broader target market. Based on the originality of Moschino design and the focused attention of Allison, we expect to have a long-lasting and successful partnership,” says Silvio Vecellio Reane, Allison president. Rosella Jardini, Moschino creative director, adds: “We found in Allison the ideal partner, one who operates with extreme attention and dedication toward its products—essential elements that have distinguished our work through the years.”
MARKETING: Two displays and two double-sided countercards are available. Two hard cases (one for ophthalmics and one for sun) and a soft case are offered. Each style comes packaged in a box.
PRICE POINT: $$$ to $$$$. For additional information, contact Allison,(877) 255-5757; web site: www.allison.it
Founded in 1983 by the late Italian fashion designer Franco Moschino, the Moschino brand has always been known for innovative and unusual designs, including such early creations as a quilted black denim miniskirt with plastic fried eggs accenting the hem line and tops made out of safety pins. Moschino’s current creative director Rosella Jardini has successfully incorporated Moschino’s humor and style into designs relevant for today.