PHILOSOPHY: “The bold, colorful patterns for which the brand is known are given a new vitality in this eyewear collection,” says Pierluigi Marinelli, Allison U.S. president and CEO.
MARKETING: A lockable cabinet display and various-sized countercards are available.
PRICE POINT: $$$ to $$$$$. For additional information, contact Allison USA, (877) 255-5757; web site: www.allison.it
The Missoni story began at the 1948 Olympics in London, where house founders Rosita and Ottavio Missoni first met. She was studying in London and decided to take in some track and field events; he was a hurdles runner who also happened to design the track team’s uniforms. Five years later, they married and opened a garment business in Milan specializing in knits and patterns. Within a few years, their label had solidified its look: bold, colorful patterns on any fabric and any silhouette. Today it’s still a family run affair with their daughter Angela designing and sons Luca and Vittorio overseeing the business.