ALCON announced that its U.S. Opti-Free multipurpose solution (MPS) packaging will now display a pink sticker to help consumers easily identify the brand of MPS. In order to further differentiate these products from others on the shelf, the new sticker also highlights that Opti-Free products feature an exclusive MPS formula that is not found in private label brands. Sales of stickered products by all major U.S. retailers nationwide began Aug. 27.
“The new package stickers are a simple way to highlight to consumers that Opti-Free is the multipurpose solution portfolio most recommended by doctors and that it offers an exclusive formula compared to store brand formulas,” says Carla Mack, OD, FAAO and senior director professional strategy for Alcon U.S. Vision Care. “Whether a parent is purchasing for the whole family or a new college student is buying his or her own MPS for the first time, the visual cue of the pink sticker helps ensure patients have an easier time identifying the product at shelf.”