PHILOSOPHY: “Adidas Eyewear is the combination of more than 60 years of experience and dominance in the world of sporting goods and 50 years of Silhouette’s optical expertise. This DNA is in every
adidas eyewear collection from our award- s winning sunglasses to our outstanding optical products. Our goal is to take this amazing combination of passion, quality and innovation, and focus it on independents by providing dynamic products and strategic marketing programs,” says adidas brand manager Heinz Pichler. “Because adidas is an iconic sport brand produced by an iconic eyewear manufacturer, we feel we can offer real value to ECPs with adidas Eyewear.”
MARKETING: Branded merchandising materials include a banner, logo plaque and mirror.
PRICE POINT: $$$
CONTACT: For additional information, contact Silhouette, (800) 223-0180;
An adidas customer could be anyone from anywhere. With this in mind, adidas eyewear offers a full assortment of products ranging from optical frames for every age and sunglasses for youth, weekend warriors and the most serious of athletes to adidas’ heritage products, which support the brand’s massive lifestyle consumer following.