A&A Optical presents its new CRUZ Eyewear line for men. Inspired by the spirited, contemporary man and his relationship with the open road, frames take their names from major U.S. interstates. Materials consist of titanium, beta titanium, stainless steel, monel and zyl, and monel and zyl combinations. Many styles are equipped with spring hinges. Colors include coffee, gunmetal, cognac and black with an emphasis on two-tone treatments and shiny and matte finishes. The sleek Europeaninspired designs (predominantly variations on rectangles) and intricate temple patterns coupled with lightness and comfort create the perfect option for both work and leisure. By the end of 2007, the collection will contain 18+ styles, including two round shapes.


PHILOSOPHY: “We envision the CRUZ brand direction to be a continuous progression, offering an assortment of styles and options that today’s modern man expects,” says Robert Liener, A&A president and CEO. “We will keep CRUZ Eyewear for men fresh and exciting by infusing the collection with new shapes and design details inspired by the current market, as well as maintaining a foundation of timeless styles that connect to the targeted consumer.”

MARKETING: Merchandising materials include a 12-place display, countercard and logo plaque.

PRICE POINT: $$. For additional information, contact A&A Optical, (800) 492-4465; web site: www.aaoptical-pez.com

Alex Liener and his wife Agnes (A&A’s namesakes) began operating their eyewear business in Dallas 35 years ago, distributing frames throughout Texas. Three years later, they began developing and importing their own collections. Their son Robert became A&A president in 1998 and has continued to lead the company with the goal of providing “The Ultimate Eyewear Buying Experience.”