Photographed by Ned Matura

From top: BERMUDA1 from XX2i Optics; HOBIE POLARIZED HYDRO Phin from Eyeking

No other category positions itself so well within the arena of being rooted to that fiercely independent classic eyewear heritage as Sport Eyewear. Brands such as Revo, Kaenon, INVU, Costa, Wiley X, Maui Jim, Bolle, Vuarnet, Hobie, Oakley, Rudy Project, Spy, Smith and Dragon (just to name a few!) proudly prove their cutting-edge value and resourcefulness with a pride not owed to a licensed designer and lifestyle branding.

So many of these brands now branch out fully into the world of Rx frames and Rxable lens programs specifically suited to the needs of eyecare pros looking to deliver the sport and sport spectator experience in full force to their patients/consumers. And the story behind these independent eyewear brands is the story YOU can tell most fully and FANtastically. Beyond the experience of any sport or specialty or department store, it is the essence of Sport Eyewear awaiting YOUR annotation. And it is a message of experience and knowledge knowing no gender or age boundary. This might, in fact, be the broadest and most viable message ready for your particular POV.

You honestly cannot (or should you) avoid the chance to brighten your whole optical presentation with a sporting edge. Get in the game ASAP and if you are there, consider your victory a smart one as you stay in touch with the sporting side of all your customers’ competitive and spectator sport needs.

— James J. Spina