Photos © GLAM4GOOD Foundation
Fashion’s finest recently came together in support of GLAM4GOOD’s #shoppingspree4free, a disaster relief initiative benefitting women and their families affected by the devastation of Hurricane Harvey. Hosted at the global headquarters of Houston-based women’s fashion and accessories retailer Charming Charlie with generous support from Dee and Tommy Hilfiger, Macy’s and MARCHON EYEWEAR, the initiative helped restore the wardrobes and personal care essentials for these women and their families. Some of the world’s most influential brands and retailers including H&M, Calvin Klein, L’Oreal Paris, Hanes and Victoria’s Secret aided GLAM4GOOD in providing new women’s workwear, sportswear, undergarments, accessories, eyecare, beauty/hygiene essentials and children’s clothing to these families. Vetted by the Texas American Federation of Teachers, the recipients of the emergency aid initiative are women ages 24 to 65 hailing from 15 school districts representing central Houston within an 80-mile radius of the city.
To provide a safe and uplifting family-friendly environment as well as encouragement for the affected women as they continue to recover and prepare for the challenges ahead, the charitable shopping event was set up like a pop-up shop and allowed recipients to choose items best suited for their needs. GLAM4GOOD celebrity stylists, influencers Tai Beauchamp and model Jason Cameron, volunteers, as well as local Charming Charlie employees and Macy’s MyStylist personal shoppers assisted the women in creating stylish looks that impart confidence and selecting replacement items that were lost. Shoppers received Macy’s gift cards as well as makeovers at Macy’s Beauty Bar.
VSP Global participated by bringing its “Eye of Hope” Mobile Eye Care Clinic and providing free eye exams and Rx glasses on-site to those who lost or damaged their glasses. Local VSP network eye doctors including many who were personally impacted by the hurricane provided the eye exams, and Marchon Eyewear donated designer frames. “This was an incredible opportunity to meaningfully impact this community in need by providing aid and support to hundreds of female educators and their families, who were so severely impacted by the hurricane. The generosity of the donors and volunteers that supported this initiative—as well as VSP’s affiliated local eye doctors who staffed the event to provide exams and new glasses—was truly inspiring,” says Marchon president Nicola Zotta. “Marchon will continue to support the life-changing work of VSP’s Eyes of Hope mobile eyecare clinic, to ensure access to eyecare and eyewear to communities in need.”
Practices suffering from hurricane damage or who have patients in need of replacement eyewear or eyecare can go to vspglobal.com/disasteroutreach or call (800) 615-1883 to learn more about the support programs available from VSP Global companies.