Jee Vice will take to New York’s Fifth Avenue all this month. Beginning April 14 and running through the 27th, the celebrity-loved sunglass brand will celebrate “The Reflection of a Woman’s Soul” with a provocative display in one of Henri Bendel’s windows on the famed avenue. The titan department store will also play host to an in-store Jee Vice boutique.

The five-year-old brand has been developing a flourishing relationship with the high-end department store ever since their move to parent company Optic Couture last year. Jee Vice will be among the first brands to be included in this newly developed program by Henri Bendel. The boutique will sell several sunglass styles from their latest collection along with styles from previous seasons.

—Jackie Micucci