what's NEW
Sàfilo: Oxydo
RAINBOW BRIGHT
Sàfilo USA launches its Oxydo ophthalmic collection in the U.S. The line consists of
seven metals, including one titanium and four stainless-steel designs, two zyls and
three metal/zyl combinations. Shapes are unisex and primarily rectangular with elongated
silhouettes although a few styles are variations on ovals. Targeted to trendconscious
men and women who are not designer name driven but who have a great
sense of style, the collection features bold, colorful frames that are also wearable.
Predominant colors are blue/violet, acid green, cyclamen pink, raspberry/green and
fuchsia/orange, but more conservative tones such as black, brown,
khaki and gunmetal are also available.
Photographed by VANESSA VELEZ/BLACK BOX STUDIO
PHILOSOPHY:
“The Oxydo collection combines Italian styling with
superior manufacturing, resulting in not only a stylish fit,
but also an incredibly comfortable one,” says Dick Russo,
Sàfilo USA executive vice president. “The concept of
meshing trendy designs with bold color combinations
gives the Oxydo collection a unique
style. Already an extremely popular line in
Europe, Sàfilo is excited to offer Oxydo
to our U.S. customers.”
MARKETING:
Each frame comes with
a black hard case..
PRICE POINT:
$$. For additional information, contact
Sàfilo USA at (800) 631-1188; web site:
www.safilousa.com
INSIGHT —
Oxydo has been a popular
brand in Europe for over a
decade. Known for its bold
colors and styles, the collections
are created by Italian
eyewear designer Enzo
Sopracolle.
|