PHILOSOPHY:
“The Nina Ricci brand is currently experiencing a tremendous amount of consumer publicity, fueling an exciting revitalization headed by Olivier Theyskens,” says Stephen Rappoport, L’Amy America president. “This beloved French brand is younger, hotter and romancing the haute-couture audience off its feet. We are delighted to announce the launch.”
MARKETING:
Countertop fixtures, countercards and custom POP capabilities are available. Frames and sunglasses come with black and white leather hard cases and micro-fiber cleaning cloths.
PRICE POINT:
$$$$. For additional information, contact L’Amy America at (800) USA-LAMY; web site: www.lamygroup.com
INSIGHT
In 1932, Nina Ricci and her son Robert Ricci founded Maison Nina Ricci, a Parisian haute couture fashion house. In 2006, Olivier Theyskens, a Belgian designer who started his career by dressing Madonna, was appointed artistic director. Today Nina Ricci products include ready-to-wear, shoes, scarves, lingerie, jewelry, watches and fragrances, available in 150+ countries.