Whats New

Aug
2008

L’Amy America: Nina Ricci Eyewear

FEMININE BY DESIGN

L’Amy America presents a new Nina Ricci line consisting of ophthalmic frames and sunglasses to the U.S. market. Targeted to women 18 to 35 who appreciate contemporary, yet ultra-feminine design, the styles feature a romantic edge—a Cinderella who has been partying all night attitude. Frame materials consist of handmade zyls, monel and nickel silver with such signature details as flowers, doves, understated bling and cut-out temples. Ophthalmic shapes are variations on ovals and sunglasses include exaggerated aviators and eight-base wraps. Colorations range from ultra-soft or highly polished gold and rich coppers to deep ruby with butterscotch. Many styles are progressive lens friendly and are equipped with flex hinges.

 

PHILOSOPHY:

“The Nina Ricci brand is currently experiencing a tremendous amount of consumer publicity, fueling an exciting revitalization headed by Olivier Theyskens,” says Stephen Rappoport, L’Amy America president. “This beloved French brand is younger, hotter and romancing the haute-couture audience off its feet. We are delighted to announce the launch.” 

MARKETING:

Countertop fixtures, countercards and custom POP capabilities are available. Frames and sunglasses come with black and white leather hard cases and micro-fiber cleaning cloths.

PRICE POINT:
$$$$. For additional information, contact L’Amy America at (800) USA-LAMY; web site: www.lamygroup.com

INSIGHT
In 1932, Nina Ricci and her son Robert Ricci founded Maison Nina Ricci, a Parisian haute couture fashion house. In 2006, Olivier Theyskens, a Belgian designer who started his career by dressing Madonna, was appointed artistic director. Today Nina Ricci products include ready-to-wear, shoes, scarves, lingerie, jewelry, watches and fragrances, available in 150+ countries.

 

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