Avalon: Nikon Custom
TECHNO SAVVY
Under an exclusive agreement with Nikon Eyewear for distribution rights in the Americas,
Avalon Eyewear launches its Nikon Custom line, featuring a three-piece compression-mount
design. Constructed of beta titanium, the frames have soft, floating, conforming nosepads and a
patented Smooth Hinge that doesn’t require temple screws. Men’s, women’s and unisex styles
are offered in 12 lens shapes and 12 colors for a total of 144 options. Special Nikon frame and
lens packages and discounts are available through participating authorized labs.
Photographed by VANESSA VELEZ/BLACK BOX STUDIO
PHILOSOPHY:
Under an exclusive agreement with Nikon Eyewear for distribution rights in the Americas,
Avalon Eyewear launches its Nikon Custom line, featuring a three-piece compression-mount
design. Constructed of beta titanium, the frames have soft, floating, conforming nosepads and a
patented Smooth Hinge that doesn’t require temple screws. Men’s, women’s and unisex styles
are offered in 12 lens shapes and 12 colors for a total of 144 options. Special Nikon frame and
lens packages and discounts are available through participating authorized labs.
MARKETING:
A 12-piece demo kit display and
logo plaque are available as well
as special order brochures and
merchandising materials. Each
pair of eyewear comes with a
case and lens cloth.
PRICE POINT:
For additional information, contact
Avalon Eyewear, (888) 767-0383;
web site: www.avaloneyewear.com
INSIGHT —
Nikon is a Tokyo-based technology
company specializing in optics and
imaging and is best-known for its
cameras and photography equipment.
Other products include binoculars and
microscopes. Founded in 1917 as Nippon
Kogaku Kogyo K.K. (Japan Optical
Industries), the company was
renamed Nikon Corporation
after its cameras in 1988.
March 2007
New Frame Products