Whats New

Mar
2007

Avalon: Nikon Custom

TECHNO SAVVY

Avalon: Nikon Custom
TECHNO SAVVY

Under an exclusive agreement with Nikon Eyewear for distribution rights in the Americas, Avalon Eyewear launches its Nikon Custom line, featuring a three-piece compression-mount design. Constructed of beta titanium, the frames have soft, floating, conforming nosepads and a patented Smooth Hinge that doesn’t require temple screws. Men’s, women’s and unisex styles are offered in 12 lens shapes and 12 colors for a total of 144 options. Special Nikon frame and lens packages and discounts are available through participating authorized labs.

 
Photographed by VANESSA VELEZ/BLACK BOX STUDIO


PHILOSOPHY: Under an exclusive agreement with Nikon Eyewear for distribution rights in the Americas, Avalon Eyewear launches its Nikon Custom line, featuring a three-piece compression-mount design. Constructed of beta titanium, the frames have soft, floating, conforming nosepads and a patented Smooth Hinge that doesn’t require temple screws. Men’s, women’s and unisex styles are offered in 12 lens shapes and 12 colors for a total of 144 options. Special Nikon frame and lens packages and discounts are available through participating authorized labs.
MARKETING: A 12-piece demo kit display and logo plaque are available as well as special order brochures and merchandising materials. Each pair of eyewear comes with a case and lens cloth.
PRICE POINT: For additional information, contact Avalon Eyewear, (888) 767-0383; web site: www.avaloneyewear.com

INSIGHT — Nikon is a Tokyo-based technology company specializing in optics and imaging and is best-known for its cameras and photography equipment. Other products include binoculars and microscopes. Founded in 1917 as Nippon Kogaku Kogyo K.K. (Japan Optical Industries), the company was renamed Nikon Corporation after its cameras in 1988.

 

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