Whats New

Jul
2008

Ogi: The Spinners

SPIN THE FRAME

OGI introduces the Spinners eyewear collection, targeted to children and parents seeking stylish, affordable frames for their kids. Included are six styles made of stainless-steel and monel components, all featuring an exclusive spring hinge that allows the temple to revolve 360 degrees around the front of the frame and then lock back into place, increasing durability by nearly eliminating all of the stress placed on the hinge. The temples are carefully crafted to hide the hinge without disrupting the overall appearance of the frame. Colors range from matte brown, gunmetal, plum and navy to combinations of electric blue/lime, black/teal, purple/lime green, dark olive/kiwi and dark purple/light purple. Frames are offered in eye size of 42mm to 44mm with a bridge of 17mm, 18mm or 19mm and temple lengths of 120mm or 130mm.

 

PHILOSOPHY:

“OGI has combined its design-savvy children’s frames with an element of creative engineering. The result is OGI Spinners, a brand new line of eye-catching frames that engage kids and allow the experience of wearing eyewear to be a positive one,” says David Spencer, OGI founder and designer.

MARKETING:

Merchandising materials include a free-standing mirror, countercards and logo plaques. Each frame comes with a hard case and cleaning cloth.


PRICE POINT:
$$. For additional information, contact OGI, (888) 560-1060; web site: www.ogiframes.com

INSIGHT
Founded in 1994 by David Spencer, a Minneapolis optician, Ogi now has expanded throughout the U.S., Canada, Europe, New Zealand, Israel and Southeast Asia. The collection consists of colorful, innovative frame designs for children and multi-focal wearers alike.

 

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