Whats New

Jun
2008

Optimate: NBA Collection

TEAM SPIRIT

Optimate launches its NBA Collection targeted to teens and young adults between the ages of 15 and 25. The new line contains 18 ophthalmic frames—six women’s, five men’s and seven unisex styles—in casual, modern variations on rectangles and ovals. Materials include metal, zyl and metal/zyl combinations. Each frame comes in four colors, ranging from gray, gold, silver, black, brown and burgundy to more vivacious shades of pink, purple and light blue. Eye sizes are 48mm to 53mm. Tasteful details such as abstract patterns in contrasting and complementary colors, open temple work, filigree, glitter and crystals are incorporated into the frames.

 

PHILOSOPHY:

“Silhouettes were designed to fit not only the face but also the lifestyle of today’s young eyewear consumers. From everyday wear to the sporty weekend look, the NBA collection has something to please everyone,” says Optimate president James Shih. “With its sleek, fashionable styles, this collection expresses the look and feel of the NBA while meeting the eyewear buyer’s need for quality.”

MARKETING:

Merchandising materials include a poster measuring 22” by 28” and countercard measuring 81/2” by 11”. Frames come with a red or blue hard case and cleaning cloth.


PRICE POINT:
$$. For additional information, contact Optimate, (800) 387-8877; web site: www.optimateinc.com

INSIGHT
More than 300 licensees manufacture, market and sell NBA consumer products bearing the league’s trademarks and player attributes. These products are sold in over 100,000 retail locations in 100 countries on six continents.

 

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