Whats New

May
2008

Sàfilo: Jimmy Choo Ophthalmics

choo-se wisely

Sàfilo USA launches its Jimmy Choo Ophthalmic Collection with five plastics and two metal/plastic combinations. The frames feature a variety of chic, feminine shapes, including vintage rounds, ovals and classic rectangles, some in rimless and semi-rimless designs. Each style features quality detailing, such as innovative cut-out temples with Jimmy Choo logos or signature hardware drawing inspiration from Jimmy Choo shoes and handbags. Logo detailing includes the brand’s modern day design elements—the oval metal ring, small visible studs and round logo plaque. The collection’s color palette consists of ruthenium/onyx, brown pearl, silver pearl, gold pearl, black, brown, havana, gray, brown/deep red and champagne. Four additional ophthalmic styles are being added this month.



Photographed by Annie Gallagher/Black Box studio

PHILOSOPHY: "The Jimmy Choo ophthalmic collection offers both a modern edge and a vintage feel as does our recently launched
sunwear line,” says Dick Russo, Sàfilo USA executive vice president. “This brand is synonymous with luxury and glamour and has built an extremely loyal female following over the past decade for its shoe and handbag collections. We expect a similar love affair with our Jimmy Choo eyewear.”

MARKETING:
Marketing materials include countercards, posters, banners, logo plaque, counter tray, one-place highlighter, three- and 10-place
displays and mirror.

PRICE POINT:
$$$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com

InSight
Jimmy Choo was born to a family of shoemakers in the Penang state of Malaysia. He opened his first shoe workshop in Hackney, East London, in 1986 where he soon attracted the attention of Vogue UK and became a favorite of Princess Diana. He now designs womenswear, handbags and accessories in addition to his famous shoes

 

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