Eyewear by ROI launches Colours by Alexander Julian Eyewear, featuring ophthalmic frames by the American designer known for his eye-catching colors. Included are 11 metals, five zyls and four metal/zyl combinations. The collection was designed with a modern aesthetic that appeals to fashion-conscious men and women between the ages of 30 and 50. Shapes consist of clean rectangles, edgier soft squares and various horizontally influenced designs. Eight styles are semi-rimless. Nearly all frames can accommodate progressive lenses. Colors consist of shades of black, gunmetal and brown fused with vibrant hues such as hunter green, sunburst and burnt red. Innovative patterns with moss textures or black/merlot stripes on zyl frames and temple tips with Julian’s signature herringbone pattern are used throughout the collection.


MARKETING:
Merchandising materials include a three-place display and acrylic logo plaque. Each frame comes with a hard case.

PHILOSOPHY:
“I am truly excited to be working with John Alofs and the ROI team on our new eyewear collection. Good design is all about creative problem solving. Most of us have a vision problem. We all need a creative solution. Combining fashion and function with versatility and style are my trademarks,” says Alexander Julian.

PRICE POINT:
$$. For additional information, contact Eyewear by ROI,  (800) 888-7770; web site: www.eyewearbyroi.com

InSight
Born and raised in Chapel Hill, N.C., Alexander Julian grew up working in his father’s clothing shop. He was the first American designer to design his own cloth and has been heralded by The New York Times as a “Master Colorist.” His products include ready-to-wear for men and women, accessories, fragrances and home furnishings and decorations.