Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
”We are very excited about the launch of the Club Monaco Eyewear collection. The urban and versatile styling combined with affordable pricing makes this line a strong addition to our brand portfolio,” says Luxottica vice president of marketing, Vittorio Verdun. “It is an opportunity for our customers to enjoy fashion and design at a great price point.”
MARKETING:
Merchandising materials include a three-place display and countercards. ECPs receive a Club Monaco tote bag with the purchase of an initial order of 12 pieces.
PRICE POINT:
$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com
InSight
Club Monaco is a dynamic international retail concept that designs, manufactures and markets its own Club Monaco clothing, accessories and home collection. Each season Club Monaco offers men and women updated classics and key fashion pieces that are the foundation of a modern wardrobe. Club Monaco, a subsidiary of Polo Ralph Lauren Corporation, operates 65 stores throughout North America and 46 stores internationally.