Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“The Karl Lagerfeld Eyewear collection has been designed to capture his powerful fashion spirit, combining refined style, craftsmanship and iconic design elements for a modern sensibility,” says Linda Ryno, Marchon senior brand director for Karl Lagerfeld. “The collection is for anyone that truly enjoys high fashion as an artistic pursuit.”
MARKETING:
Merchandising materials include one-, four- and eight-place displays; three countercards in different sizes, photographed by Karl Lagerfeld; banner; small shopping bag and mailer/postcard. Ophthalmic frames come with a hard case and sunglasses in a zippered case.
PRICE POINT:
$$$ (ophthalmic); $$$ to $$$$ (sun). For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com
InSight
Known for his iconic looks as well as for his fashions, Karl Lagerfeld has been dubbed the rock star of fashion and is mobbed by his fans wherever he goes. Sunglasses have long been a signature aspect of his appearance. “The world looks more beautiful through tinted glasses. Everyone looks 10 years younger. That is why I always wear dark glasses.” —Karl Lagerfeld