Whats New

Nov
2006

WileyX:Ophthalmic Eyewear

An Rx for everyday

From the battlefield to the racetrack, Wiley X Eyewear has earned a reputation for creating sunwear and goggles for the active lifestyle. Building on this knowledge, the company has developed its first everyday ophthalmic collection, reinforcing the Wiley X commitment to quality design that pairs cool looks with high technology. Included are five styles for men and women, constructed from flex nickel and handmade nylon in variations on rectangular shapes. Features consist of mono-block and spring-loaded hinges and doubleinjected rubber temple gloves. One design is rimless and one is semi-rimless. Frame colors range from brushed copper, nickel or silver to penny, platinum, tortoise and gloss black.


Photographed by Robert Gerhardt/Black Box Studio


PHILOSOPHY: Wiley X ophthalmic frames are tough enough for an active lifestyle, while maintaining a classy and stylish look for everyday wear," says Wiley X commercial sales manager Rob Maser. "As our tagline states, 'Wiley X doesn't just frame a lens. We frame a face."
MARKETING: Brochures are available. Each frame comes with a hard case.
PRICE POINT: $$. For additional information, contact Wiley X Eyewear, (800) 776-7842; web site: www.wileyx.com


INSIGHT — Wiley X Protective Optics was founded in 1986 to provide shatterproof eye gear for U.S. military forces and law enforcement agencies nationwide. In 1990, the company began focusing on the need for good, quality, shatterproof eye gear in various retail markets where impact resistance is essential. It has since become a supplier of eyewear to custom motorcycle shops, general sporting goods, sports shooting, golf, sunglass and extreme sports retailers around the globe.

 

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