Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“Lucky Brand is one of the coolest brands on the planet. It has a distinct design point- of-view that translates exceedingly well to eyewear. Plus, it’s a whole lot of fun,” says Rem president and CEO Mike Hundert. Co-founder of Lucky Brand Jeans, Barry Perlman adds, “We chose to partner with Rem because the company demonstrates the same high standards and passion for their eyewear that we do for Lucky Brand Jeans.”
MARKETING:
Merchandising elements include a six-place display, three-place cube set, hand-held mirror in clover-design, countercards and logo plaque. Each frame comes with a case and cleaning cloth.
PRICE POINT:
$$ to $$$. For additional information, contact Rem Eyewear, (800) 423-3023; web site: www.remeyewear.com
InSight
Rooted in rock ‘n’ roll and vintage-inspired, Lucky Brand Jeans designs and produces denim, sportswear, knits, wovens, outerwear, T-shirts and active wear and has recently launched Lucky Kid. Additional Lucky Brand licensed products include swimwear and
accessories for men and women.