Whats New

Feb
2008

ClearVision: Cole Haan Eyewear

WEAVING CRAFTSMANSHIP WITH INNOVATION

Photographed by Annie Gallagher/Black Box studio
ClearVision Optical launches Cole Haan Eyewear. Included are 30 ophthalmic styles and 13 sunglasses, all taking their inspiration from the Cole Haan heritage of design, quality and stylish innovation. Highlights are the 360-degree design angle and the use of distinctive materials. Styles are grouped around iconic themes, ranging from the signature weave to the leather group, which flawlessly combines leather and metal, to the industrial group, which merges architecture with fashion. Logos are subtle and  incorporated into the overall design. All sun lenses are Rxable and polarization is available. The color palette includes more than 40 custom-designed hues with an emphasis on such Cole Haan signature shades as amber, brown and white.
 

PHILOSOPHY:
“I can think of no better name today that translates so seamlessly into the eyewear category. Cole Haan is the perfect fit for ClearVision,” says Peter Friedfeld, ClearVision executive vice president. “Our new line speaks to the quality and artisan design that are the hallmarks of this well-known brand.”

MARKETING:
Merchandising materials embrace the feeling of Cole Haan product, incorporating textured, woven elements, suede-like inlays and polished chrome. Included are a 24-place wall unit, 24-place rotator, try-on tray, in-case display, frame-board highlighter, counter-top mirror, graphic ID holder and countercards.

PRICE POINT:

$$$ to $$$$ (ophthalmics); $$$ to $$$$$ (sunglasses). For additional information, contact ClearVision Optical, (800) 645-3733; web site: www.cvoptical.com

InSight
The Cole Haan brand was founded as a men’s footwear label by Trafton Cole and Eddie Haan of Chicago in 1928. Years later women’s footwear and handbags were introduced and now comprise a significant part of the business. In the1980s, Nike Corporation acquired the brand. Today the products that incorporate Nike technology include not only sports-inspired styles, but also high heels for women and dress shoes for men.

 

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