Safilo introduces the debut eyewear collection from Elie Saab. Consisting of sophisticated sunwear styles, the collection conveys the refined DNA of the Elie Saab brand with lightness, elegance and luxury. Each style highlights unique and refined design and is constructed with high-quality materials and are a result of “Made in Italy” craftsmanship. Delicate design details include gold-plated finishes and Swarovski crystals with a subtle color palette of gold and palladium tones. Shapes include classic aviators, squares and round styles that are all paired with Zeiss lenses, as well as an anti-reflective Gold ET treatment that enhances each frame with unique tones that are inspired by the shades of the house creations.

—Victoria Garcia



PHILOSOPHY:  “Elie Saab is the first haute couture brand to enter the eyewear market in the growing atelier segment and is the first ever from the Lebanese designer,” says Henri Blomqvist, CEO of Safilo North America. “The collection can be described as modern, feminine and elegant as well as unique, refined and sophisticated. Using the highest quality materials such as Swarovski crystals, Zeiss lenses and gold or platinum plating, the brand is geared toward a select group of upscale optical customers who appreciate the culture of couture, attention to detail and savoir-faire.”

MARKETING: Merchandising materials include a logo plaque, one-place display, one-place highlighter (set of two), mirror, tray, visual box, presentation pad, five-place couvette and shopping bags.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Safilo, (800) 631-1188;
website: safilo.com

INSIGHT 
At 18 years old, Elie Saab, a self-taught designer, founded his own atelier in Beirut. He presented his first haute couture collections in Paris in 2000 and followed up with a ready-to-wear collection in 2005.