Allure Eyewear debuts its Kendall + Kylie eyewear collection. The sunglass styles are inspired by reality TV stars Kendall and Kylie Jenner’s personal style and is a reflection of the duality of their distinct fashion perspectives. Featuring sleek and elegant designs with an edgy aesthetic, the collection offers striking silhouettes made with iconic detailing. Angular and geometric shapes present a modern and directional feel from the collection. Signature details include the abstract K chevron detailing and metal endpieces. Featuring both acetate and metals, the main color seen throughout the collection is matte black. The sunwear styles also use matte and shiny metals as well as marbles and gradients. Specialty lens colors include high gloss silver, rose gold, orchid and liquid gold mirror.
—Jillian Urcelay
PHILOSOPHY: “Eyewear is such an important statement accessory,” says Kendall Jenner. “For our spring 2017 sunglass collection, we wanted to go for a sleek and modern feel, using quality materials like black and white marbled acetate and mixed metals. I love the geometric design elements and unexpected lens colors we chose. Kylie and I wear all types of silhouettes so this line definitely has something for everyone.”
MARKETING: Merchandising materials include a logo plaque, banner, three-place highlighter and countercards.
PRICE POINT: $$$ to $$$$
CONTACT: For additional information, contact Allure Eyewear, website: allure-eyewear.com
INSIGHT
Kendall and Kylie Jenner are television personalities originally known for appearing on the E! network’s reality show “Keeping up with the Kardashians.” The sisters’ lifestyle brand features clothing, handbags and shoes, and will also have optical styles debuting later this year.
MARKETING: Merchandising materials include a logo plaque, banner, three-place highlighter and countercards.
PRICE POINT: $$$ to $$$$
CONTACT: For additional information, contact Allure Eyewear, website: allure-eyewear.com
INSIGHT
Kendall and Kylie Jenner are television personalities originally known for appearing on the E! network’s reality show “Keeping up with the Kardashians.” The sisters’ lifestyle brand features clothing, handbags and shoes, and will also have optical styles debuting later this year.
