ClearVision Optical introduces Steve Madden Eyewear, a collection delivering on trend eyewear designs at affordable price points. The collection features 51 styles consisting of optical and sunwear for women, men and children. Each frame is designed for today’s trendy Millennial consumers and features edgy eye-catching accents and bold colorways. Style Edjii is a women’s optical frame that makes a dramatic yet playful statement with its exaggerated butterfly shape and custom laminate materials. Available in black red multi, brown multi and blue multi, these contemporary frames deliver elements of charm and intrigue. Men are offered 16 stylish designs to choose from including the Eccentrk style. These refined frames present a modern take on the classic round eye shape using high density compressed acetate and vibrant colors. Style Skarlett is a woman’s sunglass with a tasteful dual-tone coloration on its front. A subtle touch of texture is incorporated using glitter lamination in complementary colors on the temples.
—Emily Belfiore
PHILOSOPHY: “Our collection captures major trends in eyewear today, as well as all the details of the Steve Madden shoe collection that are important to this demographic—thin and lightweight materials, color customization, animal patterns, quilting textures, distressed and metallic finishes—all which reflect the brand DNA,” says Maria Velasquez, brand manager of ClearVision Optical. “Working closely with Steve Madden, we were able to bridge the brand DNA with consumer wants and needs.”
MARKETING: Merchandising materials include countercards in three varying sizes, a hanging banner, brand IDs, a frameboard package of logos and images, a six-place display, a three-place glorifier, a 36-place top-of-counter and floor options for 36 and 48 pieces.
PRICE POINT: $$
CONTACT: For additional information, contact ClearVision Optical, (800) 645-3733;
website: cvoptical.com
INSIGHT
Each Steve Madden frame style was tested in various focus groups that were consulted throughout the design process, ensuring that the collection reflects Millennial consumer buying and style preferences.
MARKETING: Merchandising materials include countercards in three varying sizes, a hanging banner, brand IDs, a frameboard package of logos and images, a six-place display, a three-place glorifier, a 36-place top-of-counter and floor options for 36 and 48 pieces.
PRICE POINT: $$
CONTACT: For additional information, contact ClearVision Optical, (800) 645-3733;
website: cvoptical.com
INSIGHT
Each Steve Madden frame style was tested in various focus groups that were consulted throughout the design process, ensuring that the collection reflects Millennial consumer buying and style preferences.
