The McGee Group introduces the Trina Turk Eyewear collection. Consisting of both sun and optical styles, the new collection is inspired by the architecture, landscape and mix of California, where the brand’s corporate headquarters are located. With colorful prints and a vivid color palette, the collection is sophisticated and casual. “In partnership with McGee, we’ve interpreted the pattern and vibrant color DNA of the Trina Turk brand into a collection that we look forward to introducing to the eyewear market,” says Trina Turk. “Our direct to consumer clientele will welcome signature sunwear to complete the lifestyle we’ve created in our stores and at trinaturk.com.”

PHILOSOPHY: “We are proud of this new partnership and the trust placed in us,” says Wayne McGee, CEO of The McGee Group. “The Trina Turk brand enriches our current portfolio with the optimistic West Coast styling that we are lacking in our current collection of brands.”

MARKETING: Merchandising materials include a dispensing mat, photo plaque, countercards, look book, logo plaque, new release call-out countercard, eight to 12-place displays and a three-place platform display.

PRICE POINT: $$$

CONTACT: For additional information, contact The McGee Group, (800) 966-2020;
website: mcgeegroup.com

INSIGHT  
Trina Turk’s headquarters are located in Alhambra, Calif., east of downtown Los Angeles. The brand’s first retail store opened in 2002 in Palm Springs and has now expanded to 11 signature boutiques across the country.