CalOptix introduces Jet Readers, a collection of premium reading glasses. Designed for today’s active and younger spirited consumer, Jet Readers are handcrafted with Swiss TR-90 material and CR-39 lenses with AR coating. Stainless steel hinges offer durability and integrated gel temple tips provide a comfortable fit. The collection includes six styles in multiple colors each, all incorporating a sporty design aesthetic. Designed in California, each style is named for some of the most recognized U.S. airport codes including SFO, LGA, ORD, MIA, ATL and DFW. The tagline for Jet Readers is “Go Everywhere” to engage with those who “go for it” and desire an everyday reader that is also inspired by this spirit.
—Christine Yeh
PHILOSOPHY: “For our first new premium reader range, we developed something that we were not seeing in the market that also would appeal to all of us who are leading more active lives as we get older,” says Jon Muir, CalOptix CEO. “We also felt strongly that in addition to focusing on the ‘Go Everywhere’ mindset that has translated into premium materials along with comfort and durability, we also wanted to ensure a higher quality optical lens experience that is not normally found in the reader market.”
MARKETING: Each reader comes with a premium Jet case and branded cleaning cloth. Merchandising materials include a display unit with graphic header card.
PRICE POINT: $
CONTACT: For additional information, contact CalOptix, (800) 523-5567; website: caloptix.com
INSIGHT
Formerly known as California Accessories, CalOptix was founded in 1935. The company continues to build on its 80 years of commitment to design, quality and innovation in providing a portfolio of brands and products including eyewear and sunwear cases, reading glasses, and cleaning cloths and solutions.
MARKETING: Each reader comes with a premium Jet case and branded cleaning cloth. Merchandising materials include a display unit with graphic header card.
PRICE POINT: $
CONTACT: For additional information, contact CalOptix, (800) 523-5567; website: caloptix.com
INSIGHT
Formerly known as California Accessories, CalOptix was founded in 1935. The company continues to build on its 80 years of commitment to design, quality and innovation in providing a portfolio of brands and products including eyewear and sunwear cases, reading glasses, and cleaning cloths and solutions.