Marchon Eyewear presents its MCM Eyewear collection consisting of both sunwear and optical styles. Targeted toward trendsetters, fashion-forward individuals with avant-garde looks and luxury-focused tourists, the collection is progressive and bold. Edgy branded styles are ideal for global nomads interested in luxury and practicality in design. Featuring metal and acetate materials, the collection features inspiration from the MCM brand by combining highly refined designs, quality materials and bright colors. The logo plaque can be seen on the temples and was inspired by the gold brass plate that identifies the original MCM handbags. A special customized acetate was inspired by the brand’s iconic Visetos monogram design creating rich eyewear. This collection delivers MCM character and history, making it a modern classic.

PHILOSOPHY: “MCM is boldly interpreted in its fall/winter 2016 eyewear collection, combining classic elements of timeless luxury while incorporating quirky, rebellious and innovative designs,” says Marchon Eyewear. “Known for its top craftsmanship, MCM’s eyewear collection succeeds in embracing the brand’s artistry at being both high quality and fashion forward.”

MARKETING: Merchandising materials include countercards, displays, logo plaques and trays.

PRICE POINT: $$$ to $$$$$

CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
website: marchon.com

INSIGHT  
MCM is a luxury leather goods brand that designs handbags, suitcases, backpacks and accessories. The classic MCM logo symbolizes tradition, ambition for progress and an adventurous spirit.