Following its recent licensing agreement, Marcolin USA introduces the Moncler sunwear collection. Consisting of six exclusive sunglass models, the unisex collection is characterized by three elements: technology, tradition and contemporaneity. These styles exhibit Moncler’s values and feature details from the brand’s signature down jacket while combining functionality, technological research and timeless style. “We have worked on a Moncler Lunettes collection in perfect keeping with the respective brand values,” says Remo Ruffini, Moncler chairman and CEO. “Research, tradition and attention to detail combined with outstanding Italian manufacturing guarantee eyewear products of the very highest quality.” The collection is now available worldwide in Moncler boutiques, concept stores and exclusive boutiques.

PHILOSOPHY: “Marcolin is a worldwide leading company in the eyewear industry, and Moncler is synonymous with duvet par excellence; two successful histories that in common have high attention to detail as well as to the brand’s uniqueness and quality codes and values,” says Giovanni Zoppas, CEO of Marcolin Group. “This partnership enables us to target those consumers who are looking for a distinctive, valuable and made in Italy product through an accurate and extremely selected distribution in order to emphasize the exclusivity that is the core of the collection. With Moncler, Marcolin has strengthened its positioning in the luxury segment.”

MARKETING: Merchandising materials include a logo plaque, two-place display and four-place tray display.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Marcolin USA, (800) 537-9265;
 website: marcolin.com

INSIGHT  
Moncler was founded at Monestier-de-Clermont, Grenoble, France in 1952. Now with its headquarters in Italy, the brand manufactures and distributes the Moncler clothing and accessories collections: Moncler Gamme Rouge, Moncler Gamme Bleu, Moncler Grenoble and Moncler Enfant.