Following last spring’s introduction of a new generation of M+ frames, Modo continues its reinterpretation of M+ into a vibrant, colorful, yet easy-to-wear brand with the Fall 2006 ophthalmic and sun lines. The ophthalmic collection is composed of three acetate and four metal styles. Unusual, carved shapes match innovative color combinations such as crystal and black in the acetates, while the metals explore the unusual without disrupting the concept of style that is a hallmark of Modo. The Sun collection contains four styles (two feminine, one masculine and one unisex) made of two-layered acetates in colors ranging from classic tortoise and black to more vivacious combinations— brown and pink or back and orange. The revamped M+ logo sculpted out of the temple tips helps differentiate the brand.
PHILOSOPHY: “Our Fall 2006 M+ collection has been renewed with innovative styles and color combinations,” says Alessandro Lanaro, Modo CEO. “But despite the boost in quality and more sophisticated designs, the collection is still offered at an attractive price point, which will help eyecare professionals grow their multiple sales.”
MARKETING: A logo plaque is available. Each frame comes with a hard case. Sunglass comes with a pouch.
PRICE POINT: $$. For additional information, contact Modo, (800) 223-7610 web site: www.modo.com
INSIGHT — Modo is a boutique-style company with three hobrands Modo, M+ and Saki. Modo is also exploring new paths through joining forces with emerging designers such as Derek Lam.