Eyewear Designs introduces new optical frames from supermodel Alessandra Ambrosio’s Ale by Alessandra collection. Following the global success of her lifestyle brand, Ale by Alessandra now offers an eclectic array of eyewear and sunwear. This collection captures Ambrosio’s renowned sense of style and is made for the trendsetting and stylish women of today. Comprised of six unique styles and classic shapes including CatEye, round and square, this collection is bold, feminine and effortlessly chic. Each frame features a variety of colorations ranging from earthy tortoises and marbled gray to vibrant colorblocking turquoises and yellows, giving women a selection of frames designed to complement their own individual style.

—Emily Belfiore

PHILOSOPHY: “We are very excited to be working with Alessandra and her team to develop the Ale by Alessandra optical and sunwear collections,” says Andrea Gluck, co-president of Eyewear Designs. “The styling of the collection reflects the brand aesthetic and mission resulting in a truly remarkable eyewear collection. The collection is designed for the fashion-minded woman looking for stylish and affordable fashion.”

MARKETING: Merchandising materials include cases and a logo block.

PRICE POINT: $$$

CONTACT: For additional information, contact Eyewear Designs, (800) 645-6596;
website: eyeweardesigns.com

INSIGHT  
Ale by Alessandra was founded in 2014 and is inspired by Ambrosio’s “Brazil-Bohemia Meets Malibu Chic” taste, as well as her easy-going “forever on vacation” lifestyle. The supermodel used her 20 years of experience in the style industry to develop the brand and each of its collections.