Match Eyewear introduces the JL by Judith Leiber collection. Debuting at Vision Expo West, the collection is the brand extension dedicated to Millennials in search of high-fashion and sleek style. Now available at an accessible price point, the collection consists of 16 optical styles and six sun styles. Similar to the brand’s famous luxury handbags, frames are a beautiful balance of contemporary sophistication and femininity. The sun collection’s core styles bring forward the brand’s elegance and creativity.

—Victoria Garcia



PHILOSOPHY:   “Match is an expert designer, manufacturer and distributor in the eyewear space and produces luxury styles that are superior in quality and design,” says Nick Woodhouse, president and chief marketing officer at ABG, owner of the Judith Leiber brand. “We are excited to work with Match to launch a new eyewear line that reflects Judith Leiber’s signature elegance, style and sophistication.”

MARKETING
:  Merchandising materials include two-place countertop displays, lucite logo plaques, a decorative case and branded cleaning pouch.

PRICE POINT: $$$$$

CONTACT: For additional information, contact  Match Eyewear, (516) 877-0170;
 website: matcheyewear.com

INSIGHT  
Nearly every First Lady dating back to 1953 has carried custom-made Judith Leiber bags to the U.S. presidential inauguration ceremonies.


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