TOMS introduces a new sunwear collection in partnership with Zeiss—the Discoverist Collection. Designed to appeal to everyone’s inner adventurer, the collection features six unisex handcrafted acetate sunglass styles in classic and fashion-forward shapes. All frames are equipped with premium Zeiss polarized lenses, providing UVA/UVB protection and eliminating unwanted glare from reflective surfaces. The lenses are coated with Zeiss’ Ri-Pel technology, which acts as a repellant to water and oil, making the lenses highly resistant to smudges and fingerprints. The collection offers a sharp vision experience for the wearer while contributing to a charitable cause—every purchase of a Discoverist frame helps restore sight to individuals in need by funding eye exams, prescription glasses, sight-saving surgery and medical treatment as part of TOMS’ One for One program. “We are excited to work with TOMS on this new sunwear collection, but this partnership is about much more than that,” says Veneeta Eason, marketing director, North America for Carl Zeiss Vision. “TOMS’ life-changing charitable work allows us to extend our own efforts to restore vision to people in need. We are very proud to partner with them.”
—Christine Yeh
PHILOSOPHY: ”While our entire eyewear collection helps restore sight to those in need, the Zeiss collection is particularly special,” says Dr. Shira Shafir, director of social innovation and impact at TOMS. “This truly shows the power of two great brands working together to not only create a great product but also have an impact on the burden of preventable blindness worldwide.”
MARKETING: Each frame comes with a foldable case and cleaning cloth.
PRICE POINT: $$$$
CONTACT: For additional information, contact TOMS, (424) 289-3595; website: toms.com
INSIGHT
A TOMS sight-giving trip to Paraguay became the setting for the inaugural partnership with Zeiss, where the TOMS eyewear team discovered that much of the clinical equipment used by their sight-giving partners was donated by Zeiss. The two companies recognized their mutual interest in creating high-performance sunwear and making vision care more accessible, leading to the partnership to accomplish both goals.
