Modo debuts the launch of its ED Ellen DeGeneres eyewear collection. Showcasing television personality and entertainer Ellen DeGeneres’ personal style and design, this collection consists of both optical and sunwear frames in an assortment of styles, colors and lens shapes. Seventeen sunwear styles are available in both acetate and stainless steel options. The optical collection features acetates along with metal and acetate combinations. This collection offers a balance of pantos, square and Wayfarer-inspired shapes, aviators in metal and plastic, as well as a unique neo-retro round in acetate with a metal double bridge. The word “love” is visible on the interior of each temple, and the brand name ED is engraved on the metal hinge detail or temple tip of each style. “I’m so excited to partner with Modo on my new collection of ED eyewear,” says Ellen DeGeneres. “We have regular optical frames and sunglasses in some amazing designs that will have you shouting ‘I wear, you wear, we all wear ED eyewear!’”

—Jillian Urcelay

PHILOSOPHY:   “The collection exudes Ellen’s positive energy,” says Rebecca Giefer, Modo’s chief operating officer. “We love working with the brand, and the commitment to incorporate both Ellen’s personality and design direction is a fun way to approach eyewear.”

MARKETING: Merchandising materials include a logo block, ED cleaning cloth, cases and countercards.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact  Modo, (800) 223-7610;  website: modo.com

INSIGHT  
Ellen DeGeneres also designs her own clothing, accessories and home decor under the brand name ED, which she partnered with Christopher Burch to create and sell.