Safilo reintroduces the Marc Jacobs eyewear collection. The Marc by Marc Jacobs label no longer exists in any category, allowing for one brand, one vision and one show under the Marc Jacobs label. Consisting of 36 already launched sun styles and 21 more to be released throughout the rest of the year, the sun collection emits the undefinable characteristics from the designer’s namesake label. “The new Marc Jacobs eyewear collection is offered at a mix of price points to appeal to the contemporary, premium and luxury customer, and meet different market needs while offering the most extensive range of optical and sun styles for men and women,” says Henri Blomqvist, CEO of Safilo North America. The collection features a unique and brilliantly outspoken perspective with innovative techniques and new and creative styles.

 —Victoria Garcia

PHILOSOPHY:   “We have been able to build a strong 2016 eyewear collection thanks to Marc Jacobs’ wide appeal as a fashion designer, thus increasing the brand offer across different price points and styles to meet different market needs,” says Henri Blomqvist, CEO of Safilo North America. “The fall/winter collection reinforces the top tier range, creating brand aspiration through innovative designs and trendy shapes. These characteristics are also present along the premium and contemporary segments through the new JJ iconic signature logo and unexpected combination of materials and geometrical shapes.”

MARKETING:  Merchandising materials include countercards, banners in multiple sizes and one-place and four-place displays.

PRICE POINT: $$ to $$$$$

CONTACT: For additional information, contact Safilo, (800) 631-1188; website: safilo.com

INSIGHT  
Marc Jacobs eyewear was launched in 2005 with the mission of playing a commanding role in the total Marc Jacobs look. The eyewear is always fun and irreverent with a balance of shapes and colors to satisfy a wide consumer target.