Paws ‘N’ Claws Eyewear launches the Boutique Collection, an eyewear collection that contributes to its mission to donate a portion of its proceeds to the ASPCA. The collection distinguishes itself from others with an animal-loving theme. Details include embellishments such as hearts or the word “love” with a paw print. A large selection of colors and designs such as tortoise, leopard prints and demi-colors are available. With more upscale styles, the collection is targeted toward women who are both socially and fashion-conscious. The collection will soon be made available to men.



PHILOSOPHY:  “Our normal Paws ‘N’ Claws collection is more of a bread-and-butter, middle-marketplace staple for people who love animals,” says Sam Shapiro, president of Paws ‘N’ Claws. “With the Boutique Collection, we are trying to step up the game toward people who love to be more fashionable. These styles are a little trendier, a little more upscale. The Boutique division is just a new fashion-forward option.”

MARKETING
:  Merchandising materials include flyers, stickers and countercards.

PRICE POINT: $$

CONTACT: For additional information, contact Paws ‘N’ Claws Eyewear, (800) 223-0167;
website: pawsnclawseyewear.com

INSIGHT  
Paws ‘N’ Claws Eyewear raises funds and awareness for animals in need by donating 2 to 3 percent of the purchase price of these unique frames.








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