L’Amy America introduces the TLG Collection, an acronym for Thin Light Glasses. The new men’s collection is designed to be thinner and lighter with the use of innovative materials and technological features. Designed with 100 percent pure titanium, frames are hypoallergenic and nickel free, and 48 percent lighter than ordinary metal frames. The collection is comprised of three unique concepts—wood temples, zipper temples and integrated spring hinges. Wood laminate temples are created with different layers of wood such as Chinese walnut, American walnut and American maple. The patented zipper temple was developed specifically for this collection and is constructed with 100 percent titanium, and offers a spring hinge without a bulky construction and extra weight. The integrated spring hinge was exclusively designed to create a more substantial looking temple without the added weight.

—Victoria Garcia

PHILOSOPHY: “The TLG Collection combines function and technology in a compelling way,” says Megan Spencer, TLG brand manager. “These pure titanium men’s styles have unique hinge concepts, whether it be the zipper temple or integrated spring hinge, and cool material stories, like wood and compressed acetate. Lightweight and uncomplicated—what every man is looking for.”

MARKETING:  Merchandising materials include a 10-place display.

PRICE POINT: $$

CONTACT: For additional information, contact L’Amy America, (800) 243-6350;
website: lamyamerica.com

INSIGHT  
Each piece of wood used for the wood laminate temples is sustainably harvested from authorized plantations across the globe and is hand-selected for unique color tones and grain patterns.