Marchon Eyewear debuts the Destiny collection from Dragon Alliance, which introduces youthful unisex sun and optical styles. Aiming to reach a younger audience, the collection highlights active, impassioned lifestyles for those who live outside the lines. Distinct and diverse families of frames are offered, which include the X-Ray and Detail collections. The X-Ray collection features an exposed custom core-wire and a visible Dragon logo on the translucent temples along with a signature five-barrel hinge. A simplified look is offered in the Detail collection through classic layered colors and reliable materials, as well as double-tail rivets on the endpieces and carved Dragon tail temple tips. All styles in this collection are available in multiple color options.

—Jillian Urcelay

PHILOSOPHY:  “The youthful colors and styling were inspired by a vibrant California beach culture,” says Cliff Alexander, Dragon global brand manager for Marchon Eyewear. “Sierra Quitiquit personifies the attitude and lifestyle that the Dragon brand has always stood for. Like Dragon, Sierra is passionate about adventure, and we couldn’t think of a better partner to help encourage our customers to find their own ‘Frame of Mind.’”

MARKETING:  Merchandising materials include a two-place display, three-place display, one sun countercard, two optical countercards, logo blocks and posters.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
website: dragonalliance.com

INSIGHT  
The latest Dragon Frame of Mind campaign centers on this youthful collection and allows an inside look into brand ambassador and professional skier Sierra Quitiquit’s life.