—Jillian Urcelay
PHILOSOPHY: “For the customer, her eyewear is integral to her total presentation—chic, contemporary and inherently beautiful,” says Jade Hutton, VP and designer for Colors in Optics. “We’ve responded to her cultivated style, capturing the opulent Elie Tahari palette in double and triple laminates and rich tortoises embellished with metal details, expressing the brand’s polished appeal in a luxurious ophthalmic collection.”
MARKETING: Merchandising materials include a display unit, mirror and countercards.
PRICE POINT: $$$
CONTACT: For additional information, contact Colors in Optics, (866) 393-3374;
website: colorsinoptics.com
INSIGHT
The Elie Tahari lifestyle fashion brand has expanded to include women’s shoes, sunglasses, accessories and menswear. The internationally-renowned brand has a global presence on five continents and is sold in more than 600 stores in over 40 countries.