Colors in Optics presents the Elie Tahari ophthalmic collection consisting of 18 styles. Appealing to a fashion-minded customer who prefers a combination of trendy designs and classic looks, this collection reflects the brand’s aesthetic. Featuring chic, contemporary designs, frames are handmade in both acetate and stainless steel. Targeted toward sophisticated and modern women who have a refined yet sexy sense of style, the collection is designed to make those who wear prescription lenses feel and present confidence in their fashion choices. A vivid and rich color palette along with double and triple laminates, unique tortoises and metal embellishments intertwine to mirror the Elie Tahari brand.

—Jillian Urcelay



PHILOSOPHY:  “For the customer, her eyewear is integral to her total presentation—chic, contemporary and inherently beautiful,” says Jade Hutton, VP and designer for Colors in Optics. “We’ve responded to her cultivated style, capturing the opulent Elie Tahari palette in double and triple laminates and rich tortoises embellished with metal details, expressing the brand’s polished appeal in a luxurious ophthalmic collection.”

MARKETING
:  Merchandising materials include a display unit, mirror and countercards.

PRICE POINT: $$$

CONTACT: For additional information, contact Colors in Optics, (866) 393-3374;
website: colorsinoptics.com

INSIGHT  
The Elie Tahari lifestyle fashion brand has expanded to include women’s shoes, sunglasses, accessories and menswear. The internationally-renowned brand has a global presence on five continents and is sold in more than 600 stores in over 40 countries.