Barton Perreira presents Allied Metal Works, a new eyewear collection that marries luxury eyewear design with technology. It all began four years ago when technical design advisor Gunnar Gunnarsson introduced his concept of a screwless eyewear frame with a durable stainless steel spring hinge to Barton Perreira CEO Bill Barton. With a shared passion and vision for innovative technology, the two eyewear industry veterans set out to create a cutting-edge eyewear collection targeted to an audience who appreciates fashion along with technical design. Together under the creative direction of Barton Perreira designer Patty Perreira, Allied Metal Works was born as a collection that masterfully fuses style with efficiency, resulting in eyewear embodying the ultimate combination of technical innovation and luxury. The debut collection includes 20 stainless steel styles (11 optical and 9 sunwear) for men and women in multiple colors each with the distinguishing screwless hinge and handmade zyl detailing. “We didn’t want to just put ‘another brand’ into the market. It has been a process and dedication to crafting a brand that evolves around new technologies: technical luxury,” says Barton. “Our goal is to create something that is fresh, simple and innovative—something that will get our retailers and consumers excited.” This is the first of several new innovations that will be launched under the Allied Metal Works brand.
—Christine Yeh
PHILOSOPHY: “The design reflects amazing shapes and colors combined with innovation. The collection combines the worlds of fashion and technology. For us this is a true step into the future. We look forward to bringing out new innovations to the market in coming years, that is what we are about,” says Gunnar Gunnarsson. Patty Perreira adds: “I love the simplicity and ease of Gunnar’s hinge design. I also believe in the power of timeless fashion, and I am not a super ‘techy’ person. With Allied Metal Works, it was my focus to create frames that were both useful and beautiful. It was important for me not to compromise design for function and vice versa.”
MARKETING: Merchandising materials include finished metal logo plaques and display trays, countercards, postcards and banners in multiple sizes.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Barton Perreira, (949) 305-5360;
website: alliedmetalworks.com
INSIGHT
Barton Perreira debuted its first eyewear collection in 2007, making an indelible mark on the luxury eyewear segment. The brand collaborated with an impressive lineup of fashion retailers and celebrities including Barneys New York, Opening Ceremony, Chloe Sevigny, Giovanni Ribisi and most recently, eyewear designer Christian Roth.
