—Jillian Urcelay
PHILOSOPHY: “We are excited to be working with Xcel Brands in manufacturing and distributing eyewear and sunwear under the Isaac Mizrahi name,” says Jean Simone, VP of sales, Charmant USA. “Isaac Mizrahi is an icon in the fashion industry and with his commitment to fashion and Charmant’s commitment to quality, this will be an unparalleled partnership. We look forward to a great future together.”
MARKETING: Merchandising materials include a six-place display, logo block and two countercards.
PRICE POINT: $$ to $$$
CONTACT: For additional information, contact Charmant Group, (800) 645-2121;
website: charmant.com
INSIGHT
The new partnership between Charmant Group and Xcel Brands allows for new eyewear pieces that bring a refreshing look to the Isaac Mizrahi New York collection while simultaneously keeping with the brand’s signature designs.