A&A Optical debuts its Crocs Eyewear Junior Collection, targeted toward children with active lifestyles. The unisex collection offers an assortment of wearable shapes and bold colors in sizes 45 to 49. Congruous to its brand identity, the collection is comfortable and vibrant. The eyewear features materials such as ultra-lightweight stainless steel for minimal pressure and durability, as well as hypoallergenic silicone rubber and flexible polymer for easy adjustments.

—Jia Lim

PHILOSOPHY:  “The success of Crocs Eyewear in its first year of sales has far exceeded expectations. Since the inception of the eyewear brand’s launch, many of our customers have requested smaller sizes for kids. We listened and we are excited to announce the launch of the Crocs Eyewear Junior collection in January 2016, with super lightweight and colorful styles that are the essence of Crocs Eyewear. By Vision Expo East, there will be eight styles in the collection,” says Robert Liener, A&A Optical president and CEO.

MARKETING:  Merchandising materials include a three-place display, mirror and a logo plaque.

PRICE POINT: $$

CONTACT: For additional information, contact A&A Optical, (800) 492-4465;
website: aaopticalco.com

INSIGHT  
Since 2007, Crocs has donated more than 3 million pairs of shoes to people in need around the world as part of its global Crocs Cares corporate social responsibility platform.