Morel introduces the new Nomad collection, consisting of 16 styles for men and 14 for women. Inspired by destinations worldwide, the brand captures the wanderlust of world travelers through its designs. On each frame, the concept of Nomad is artfully noted with a symbol that indicates its place of inspiration. Designed for the nonconventional man, the cities of Dublin, Oxford and Chamonix are the inspiration for these easy-to-wear, colorful frames. For contemporary women, the collection channels youthful femininity through styles Rio, Paris, Sakura and Barcelona, with bold colors on the frame fronts and temples. All Nomad frames are made using handcrafted acetate and stainless steel, and are equipped with a double-action spring hinge.

—Jia Lim

PHILOSOPHY:  “Nomad captures the adventurous spirit of travelers and reflects design elements from the cities it finds inspiration,” says Tom J. Castiglione, CEO of Morel. “Whether it is the subtle crest of Oxford, the wood grain look of Chamonix, or the colorful boldness of Rio de Janeiro, each concept illustrates the trend and cultural personality of the locale. Designed in all cases to be on trend, yet easy to wear, Nomad’s multiple personalities allow the wearer to seamlessly change their outlook, just by changing their frame. This brand is perfect for people who see eyewear as an accessory. Our retail partners will no doubt appreciate the combination of styling, fit and moderate price structure. As with all Morel brands, a complete assortment of merchandising material and visual support is available to communicate Nomad’s DNA.”

MARKETING:  Merchandising materials include countercards, banners, brand reminder, one-place display, three-place display and brand showcase.

PRICE POINT: $$$

CONTACT: For additional information, contact Morel, (800) 526-8838; website: morel-france.com

INSIGHT  
The Nomad collection adapts to all face shapes from 51 to 58 and incorporates progressive lenses for a comfortable fit.