Ultra Palm Optical introduces its new men’s brand, Goliath Eyewear. Blending bold sizes from the past with sophisticated styling, the powerful collection consists of larger frame sizes for men who want to make a statement. The collection offers frames with eye sizes beginning at 58 mm along with extra-long temples for a better fit. Each frame is constructed of high-quality monel and acetate material with wood and leather accents. Crafted in European boutique factories, the collection comprises wearable eyes shapes with masculine colors that are all created for the modern and bold man.

—Victoria Garcia

PHILOSOPHY:  “We created the Goliath brand for men who have the strength of their convictions and who want to express this confidence through their eyewear,” says Ultra Palm co-president Brad Besner. “The Goliath man is large and in charge.”

MARKETING: Merchandising materials include a large Goliath display tray, countercards and a Goliath plaque.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Ultra Palm Optical, (800) 327-5185;
website: ultrapalm.com

INSIGHT  
Since 1979, Ultra Palm’s iconic Goliath frame has been worn by men who are not afraid to make a statement with big and bold eyewear.