As the inventor of the original polarized lenses, Polaroid Eyewear introduces its new optical collection from Safilo. Featuring 20 ophthalmic styles, the collection consists of various contemporary shapes including rectangle, square, round and a more feminine CatEye. Colors include bright reds, oranges, blues and greens as well as blacks, tortoises and grays. Affordable design is the essence behind the collection, which offers an extraordinary concept of design-led eyewear for everyone at a competitive price.

—Victoria Garcia



PHILOSOPHY: “We are excited to launch a Polaroid ophthalmic collection in the U.S. this spring,” says Glenn Rusk, commercial head of Safilo North America. “This uniquely designed and all new global collection embarks on an exceptionally cool design-led approach that highlights the brand’s innovative design skills and love of color at an unbeatable value for the price.”

MARKETING
: Merchandising materials include a 20-place presentation couvette, five-place counter display, countercards, and rack and window customization options.

PRICE POINT: $$

CONTACT: For additional information, contact Safilo, (800) 631-1188; website: safilo.com

INSIGHT  
The shapes throughout the collection are the basis for five conceptual approaches, in particular the rounded silhouette which emphasizes the various designs in line with Polaroid’s mission to bring beauty to everyone’s face while allowing for our different styles, tastes and features.