—Victoria Garcia
PHILOSOPHY: “We are excited to launch a Polaroid ophthalmic collection in the U.S. this spring,” says Glenn Rusk, commercial head of Safilo North America. “This uniquely designed and all new global collection embarks on an exceptionally cool design-led approach that highlights the brand’s innovative design skills and love of color at an unbeatable value for the price.”
MARKETING: Merchandising materials include a 20-place presentation couvette, five-place counter display, countercards, and rack and window customization options.
PRICE POINT: $$
CONTACT: For additional information, contact Safilo, (800) 631-1188; website: safilo.com
INSIGHT
The shapes throughout the collection are the basis for five conceptual approaches, in particular the rounded silhouette which emphasizes the various designs in line with Polaroid’s mission to bring beauty to everyone’s face while allowing for our different styles, tastes and features.