Featuring exquisite attention to detail, The McGee Group introduces the Badgley Mischka men’s collection. Nine optical styles are debuted in classic shapes such as rectangular, oval, round and oversized square. Rich Mazzucchelli acetate and lightweight titanium frames alternate throughout the collection. A neutral color palette is featured in shades of black, tortoise, gray, olive and gold, and all frames are available in multiple color options. Talbot features a semi-rimless front with a shallow rectangular shape. This classic lightweight titanium frame front arcs to acetate temples for a comfortable fit. Aston is an entirely Mazzucchelli acetate frame which allows for rich color and depth to the temples. Its endpieces are emphasized through five-barrel vintage hinge pins. These frames are targeted toward men of all ages who desire and appreciate life’s finer things.

—Jillian Urcelay

PHILOSOPHY:  “Our goal with the Badgley Mischka men’s collection is to offer the same strategy that we do with our women’s collection, design and offer a line that fits into the Accessible Luxury category,” says Amy Moore, VP of product development at The McGee Group. “We are offering the finest components including three and five-barrel hinges, Italian acetates and extra tumbling time for a very refined and smooth finish, yet at an accessible price point. As well, we are targeting a wide demographic of men, from young and trendy to older and refined, with a shared demand and appreciation of the finer things in life.”

MARKETING: Merchandising materials include a three-place tier set, platform display, one-place display, logo plaque, men’s lookbook and men’s countercards.

PRICE POINT: $$$

CONTACT: For additional information, contact The McGee Group, (800) 966-2020;
website: mcgeegroup.com

INSIGHT  
Design duo Mark Badgley and James Mischka have trailblazed the fashion world and Hollywood for the past two decades, earning them Vogue magazine’s coveted title as one of the “Top 10 American Designers.”