Safilo presents the Givenchy spring/summer 2016 eyewear collection comprising both optical and sunglass frames. This unisex collection exemplifies an expression of the Maison’s aesthetics as well as daring architectural designs. The 12 ophthalmic and 14 sunwear styles are constructed with various materials including acetate, Optyl, metal, metal/rubber and metal/Optyl. The eyewear is categorized into four stylistic groups known as Rave, Style, Icons and Star. Rave represents the edgy, urban styles; Style makes up the avant-garde designs; the Icons are sophisticated frames that merge current trends and Givenchy DNA; and the Star models feature timeless shapes and the iconic “star” design. As a whole, the color palette of this collection consists of edgy color contrasts and classic shades sure to make a bold statement.

—Jillian Urcelay

PHILOSOPHY:  “Givenchy and Riccardo Tisci, the fashion house’s creative director since 2005, are two of the most influential names in fashion,” says Glenn Rusk, commercial head of Safilo North America. “The launch collection from Safilo Group, made in Italy, captures the brand’s unique and modern positioning—mixing the creativity, elegance and craftsmanship of haute couture with the energy, sharp edge and youth of the street style. Givenchy serves as a fresh alternative to major well-established brands in the high-fashion eyewear segment, thanks to the house’s unique positioning and a truly distinctive collection focused on product excellence, design and craftsmanship.”

MARKETING: Merchandising materials include a logo plaque, three-place vertical or horizontal display and countercards.

PRICE POINT: $$$$ to $$$$$

CONTACT: For additional information, contact Safilo, (800) 631-1188; website: safilo.com

INSIGHT  
The new Givenchy designs are all about the details. Golden studs covering the profiles, stars on the front, staples merging into hinges and tiny metal teardrops on the temple tips create a daring, unique collection.